Expanding Horizons Across Borders, Deepening Engagement: Vietnam Business Exchange Concludes Successfully

Venturing abroad to Southeast Asia! From June 9 to 14, 2026, a business delegation from the Changzhou Coatings Association traveled to Ho Chi Minh City, Vietnam, to participate in a series of activities, including cross-border trade show exchanges, industrial site visits, and association networking.

Crossing Borders to Pursue New Industrial Frontiers

Industry knows no boundaries; steadfast action leads to long-term success. As the domestic coatings and new materials sector enters a new phase of high-quality upgrading, overseas markets—offering innovative opportunities and vast, untapped potential—have become a new arena for enterprises to achieve breakthroughs and drive growth.

To broaden industry horizons, connect with international industrial resources, and conduct in-depth research into the current status and trends of the Southeast Asian coatings and new materials market, Mr. Hong, General Manager of Zixu New Materials, traveled to Ho Chi Minh City on June 9, 2026. As a member of the Changzhou Coatings Association delegation, he embarked on a six-day journey featuring trade show exchanges, corporate visits, and industry networking.

This journey fostered cooperation through exchange and sought breakthroughs through on-site investigation. It facilitated comprehensive alignment with the upstream and downstream supply chains of Vietnam’s coatings, chemical, and new materials industries, generating fresh momentum for Zixu New Materials' international expansion and diversified development.

Tracing Opportunities in Southeast Asia, Deepening Industry Roots, and Providing Multi-Dimensional Empowerment

This trip to Vietnam was packed with activity and precisely focused, covering four core areas: industry exhibitions, factory visits, association engagements, and industrial research. Through a step-by-step, practical approach, the visit aimed to comprehensively unlock the growth potential of the Southeast Asian market.

Embarking on a New Journey to Southeast Asia

June 9: The delegation assembled at Shanghai Pudong International Airport and flew to Ho Chi Minh City, Vietnam, officially kicking off this cross-border business study tour.

Gaining Insights into Industry Frontiers

June 10: The highlight of the itinerary—the Vietnam Coatings and Chemical Exhibition—opened with great fanfare.

The delegation attended the opening ceremony and engaged in an immersive tour of the exhibition, gaining firsthand insight into new technologies, materials, and equipment, as well as prevailing market trends within Vietnam's coatings and chemical sectors. Following the exhibition, the team visited a local steel plant to survey the upstream and downstream supply chain ecosystem; this visit fostered an understanding of the synergistic potential between new coating materials and the steel industry, while broadening perspectives on future industrial collaboration.

Benchmarking Against Industry Leaders

On the morning of June 11, the delegation visited the headquarters of the Vietnam Paint and Printing Ink Association (VPIA) for a targeted exchange. As the official national authority for Vietnam's paint industry, VPIA holds key resources such as industry policies, market data, and industrial development plans. The two sides engaged in in-depth discussions on core topics—including the current state of Vietnam's paint industry, market access standards, future development plans, and opportunities for Sino-foreign cooperation—thereby establishing an efficient channel for official communication.

In the afternoon, the team conducted a site visit to a renowned Vietnamese shipyard (SSIC) to gain insights into market demand, application scenarios, and technical standards for marine and industrial protective coatings, identifying promising new opportunities for industrial materials in the overseas market.

Visiting Industry Leaders

On June 12, the delegation focused on industry benchmarks to glean valuable development insights. They visited two leading enterprises—Zhanchen Group’s Vietnam plant and Junzilan Coatings (Vietnam) Co., Ltd.—touring their production workshops, intelligent production lines, and quality control systems. Through in-depth discussions covering overseas production layouts, R&D innovation, market operations, and localization strategies, the delegation benchmarked against industry leaders. These insights provide a valuable reference for Zixu New Materials to optimize its product portfolio, upgrade technical processes, and strategically expand into overseas markets.

Experiencing the Cultural Fabric

June 13 – Industrial development is deeply rooted in the local landscape. To gain a comprehensive understanding of Vietnam’s local cultural environment, consumer market, and business climate, the delegation visited distinctive landmarks such as My Tho, Pham Ngu Lao Street, and the Thien Hau Pagoda. They also took a Saigon River cruise to observe the city's urban development, gaining deep insight into the local culture and market environment—thereby laying a solid foundation of understanding for future localization efforts and deeper market engagement.

A Fruitful Journey and a Successful Return

As the itinerary concluded on June 14, the entire delegation returned safely from Ho Chi Minh City, wrapping up a productive and efficient cross-border business study tour in Vietnam. Over six days of forward-looking progress, every stop represented a deep dive into the market, and every interaction served to build valuable knowledge and connections.

Embracing Openness to Forge New Growth Horizons

This business study tour to Vietnam—undertaken alongside the Changzhou Coatings Association—was not merely an international industry exchange; it was a pivotal exploration for Zixu New Materials to ground itself in the present while strategically positioning for the future.

With years of deep industry experience, Zixu has consistently upheld a development philosophy centered on innovation and quality, while championing openness and mutual benefit. From its roots in the domestic market to its expansion onto the global stage, the company has always maintained a broad vision to anticipate industry trends and taken pragmatic actions to broaden its horizons.

Through this trip to Vietnam, Zixu New Materials gained in-depth insights into the industrial landscape, technical requirements, and growth opportunities within the Southeast Asian market for new coating materials. The company successfully connected with high-quality industry resources and established bridges for international exchange, laying a solid foundation for product exports, technical collaborations, and market expansion.

Looking ahead, Zixu New Materials will remain at the forefront of the industry, steadfastly committed to craftsmanship and technological innovation. By actively embracing opportunities for international growth and deepening industry exchanges and cross-sector collaborations, the company aims to cultivate both domestic and international markets with professional products and superior service, writing a new chapter of high-quality development!